Essay On Advertising Free Essays on Advertising
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THE MISEDUCATION OF CONSUMERS:
An Essay on Advertisements
Advertisements are located everywhere. No one can go anywhere without seeing at least one advertisement. These ads, as they are called, are an essential part of every type of media. They are placed in television, radio, magazines, and can even be seen on billboards by the roadside. Advertisements allow media to be sold at a cheaper price, and sometimes even free, to the consumer. Advertisers pay media companies to place their ads into the media. Therefore, the media companies make their money off of ads, and the consumer can view this material for a significantly less price than the material would be without the ads. Advertisers’ main purpose is to influence the consumer to purchase their product. This particular ad, located in MAXIM magazine, attracts the outer-directed emulators. The people that typically fit into this category of consumers are people that buy items to fit in or to impress people. Sometimes ads can be misleading in ways that confuse the consumer to purchase the product for reasons other than the actual product were designed for. Advertisers influence consumers by alluding the consumer into buying this product over a generic product that could perform the same task, directing the advertisement towards a certain audience, and developing the ad where it is visually attractive.
First, Spider-Man is a fictional character known as a super hero. His identity remains hidden though as Peter Parker a freelance photographer. Spider-man swings from his web all around the city protect its citizens from criminals and dangerous situations. The layout of the Spider-Man 2 advertisement for Playstation 2 attracts attention when compared to other similar advertisements. The bright and colorful display of the ad stands out when compared to other ads, which are usually very plain and uninventive. This manner of presenting the information brings about a charism...
Experts say that children don’t understand persuasive intent until they are eight or nine years old and that it is unethical to advertise to them before then. According to psychologists, young children, in particular, have difficulty distinguishing between advertising and reality in ads, and ads can distort their view of the world. (Berger) Additionally, children are unable to evaluate advertising claims. This is especially a problem when advertisements appear on school walls, posters and book covers gaining fairness from the supposed endorsement of the school so that children think they must be true. One study found that children watching athletes in television commercials thought that the athletes paid to be in the advertisements to promote themselves rather than the products. They believed children in advertisements were real rather than paid actors and they often confused advertisements with news items. Generally they did not understand the commercial intent and manipulation behind advertisements. Older children pay less attention to advertisements and are more able to differentiate between the ads and TV programs but they are also easy prey for advertisers.